Hulu

I built a custom exit-intent modal for hulu.com. It reads mouse movement, tab switching and touch gestures that signal someone is about to leave, all in first-party code. It won the Disney Expy Award for the most innovative experiment of 2023, awarded by Bob Iger.

A dynamic landing page inherited the content, design and message of the exact paid ad a visitor had clicked, to measure what hyper-continuity does for people who are not yet subscribers.

I also built the Disney-branded QR code generator used across the company, from Hulu and ABC to Monday Night Football and Disney Parks, along with full-funnel buy flows and the A/B tests behind them.

Before that, in strategic growth, I worked on Hulu and Disney+ pricing and promotions and ran the Hulu Student discount campaign end to end.